What Is YouTube CPM? [Answered]
Cost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube.
HubSpot contributor Caroline Forsey has published an article explaining
She says, “As a YouTube creator, CPM is an important metric for analyzing which of your videos are most valuable to advertisers.
Since advertising is the primary method for monetization on YouTube, it’s essential to understand how CPM works to ensure you’re maximizing revenue.
To make a full-time career out of YouTube, it’s critical to know which videos can be monetized so you can create a more efficient, long-term strategy to target those types of topics.
For instance, perhaps you create YouTube videos for beauty, health, and wellness. But you find “Drugstore Makeup Tutorials” receive the highest CPMs. This suggests you should make more content that aligns with that topic.
One of the best ways to increase your CPM is to make your channel an ideal space for advertisers to place their ads.”
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