Email marketing is a creative job. You need to keep experimenting with your copy to make your emails irresistible.

HubSpot contributor Lindsay Kolowich Cox has published an article featuring 10 useful tips for writing compelling emails.

She says, “We’ll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails.

How to Write a Subject Line

Part of writing effective email copy is nailing the subject line. The subject line is like the gatekeeper of your email: No one gets to read your stellar email copy if they aren’t interested enough to open your email in the first place.

That interest is garnered almost wholly on the email‘s subject line (with the sender’s name playing a role, as well).

We’ve written a few blog posts about crafting email subject lines, including one showing examples of awesome subject lines from brands and tips to writing catchy subject lines.

Here’s a distillation of what you need to know to write some excellent copy that cuts through the noise.

1. Use actionable language.

With email subject lines, using actionable language doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent me an email that said “Take Mom to Brunch” in the subject line.”

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

HubSpot
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