MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Revolutionizing B2B Brand Monitoring With AI-Powered Insights’ featuring Meghan Bazaman.

George B. Thomas says, “Brand monitoring involves tracking public sentiment, often on social media but also in forums, reviews, and other channels, to understand how people feel about your brand. And it’s about to get much more complicated.

That’s according to podcast guest Meghan Bazaman, who acknowledges the two-edged sword that AI could become: “AI can play a role in both helping with brand monitoring as well as causing issues,” she says in Marketing Smarts Episode 561.

The issues include a scourge of misinformation brought on by generative AI as well as the sheer amount of content being produced online. But then, “AI technology is way better at handling large amounts of information, condensing it, summarizing it, being able to scan and provide insight, capabilities of that nature,” says Meghan.

A big mistake, she explains, would be to think that AI and its issues and advantages are somebody else’s problem.”

Revolutionizing B2B Brand Monitoring With AI-Powered Insights

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