SEJ Suggests Four Alternatives To Google Tag Manager
Search Engine Journal contributor Winston Burton has published an article featuring four alternatives to Google Tag Manager.
He says, “Alternative TMSs (Tag Management Solutions)
1. Tealium
Tealium is a software company specializing in tag management and customer data platforms (CDPs). It provides solutions that enable organizations to collect, manage, and leverage customer data across various digital touchpoints.
At its core, Tealium offers a tag management system (TMS), which simplifies the process of deploying and managing various marketing and analytics tags on a website or mobile app.
These tags are snippets of code that are embedded in web pages and collect data about user interactions, such as page views, clicks, and conversions.”
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