Similarweb has published a new episode of the Marketing Intelligence podcast ‘Five Ways that Generative AI is Changing Search’ featuring Ben Howe.

The Similarweb team says, “We’ve all seen the AI headlines recently and on this episode, we’re aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now?

We’re discussing that with a man who describes himself as a mix between a country house snooper and a triathlete in decline. He’s a published SEO author, a training producer, and a conference speaker. A warm welcome to the In Search SEO podcast, SEO Director at SEOMG!, Ben Howe.

In this episode, Ben Howe shares five ways that generative AI is changing search including:

  1. Challenging the long-established status quo of Google’s dominance.
  2. Measurement and reporting as we know it might become a near-impossible nightmare.
  3. Sites will get less top-of-funnel traffic”.
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