The stakes for ad effectiveness measurement have never been higher. New ad formats, siloed social platforms, deprecating identifier technologies and constantly changing consumer behaviors are all having an impact.

Adweek is hosting a webinar ‘Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact’ on Thursday, October 5, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear from a panel of measurement leaders from Zynga, UM and Disqo for a look at what it will take to future-proof your ad measurement and attribution efforts. You’ll find out:

  • Key metrics for understanding full-funnel ad impact
  • Why a consumer-consented, single-source approach to measurement provides holistic and reliable measurement
  • How advertisers are thinking about measurement in the rapidly evolving universe of media”.

Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact

Adweek

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