Similarweb has published a new episode of the Marketing Intelligence podcast ‘Three things that SEO can learn from PPC’ featuring Amanda White.

The Similarweb team says, “What, if anything, can SEO learn from PPC?

That’s what we’re exploring today with a lady who loves to surf the waves just as much as surfing the web. She has been working between SEO and PPC since 2010. And three years ago, she set up her own SEO and PPC consultancy. A warm welcome to the In Search SEO podcast, Amanda White.

In this episode, Amanda shares three things that SEO can learn from PPC including:

  1. Generate content ideas
  2. A/B testing
  3. Create personas from PPC data”.
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