MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Empowering Sales Success—The Role of Marketing in Sales Enablement’ featuring Owen Richards.

George B. Thomas says, “Marketing Smarts Episode 562 guest Owen Richards doesn’t believe in thought leaders.

“Sales isn’t a qualification. There’s no education behind it,” Owen says. “There’s nothing to help people know the difference between doing it well and not doing it well, except for freedom of thought and people’s opinions, and with that comes such a variety.”

So what can marketers do to help?

“Get involved in the sales process,” he advises. “Go sit in some demos, go sit in on some discoveries, handle some inbound inquiries, make a few cold calls, go and have some conversations, know what it feels like, know what it looks like.”

Because the more empathetic Marketing is to Sales, and vice versa, the more successful your sales enablement will be.”

Empowering Sales Success—The Role of Marketing in Sales Enablement

MarketingProfs

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