Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’.

The SEJ team says, “This on-demand presentation with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, will show you the ways you can use Google Ads, along with other tracking systems, to optimize your offline activity.

In this webinar, you’ll learn:

  • How to change your campaigns to optimize offline actions rather than only on the “online” activity.
  • The best ways to track the clicks to conversion, then optimize based on actual revenue.
  • How the Google Click Identifier (GCLID) works and how this is crucial for Google ads offline optimization.”

Google Ads: How To Boost Revenue & Optimize For Offline Sales

Search Engine Journal
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