Six Digital Marketing Trends for 2024
Digital marketing continues to evolve with the newest additions such as voice search, chatbots, and AI etc.
Similarweb contributor Leah Messenger has published an article featuring six digital marketing trends to watch out for in 2024.
She says, “The world of digital marketing has been growing and growing ever since it began – the internet is graced with new tools and technologies every single day, and the way we search changes on a (seriously) regular basis too. New trends emerge every day, thanks to these fast-paced behaviors and, as marketers, we’ve got to keep on top of all of it.
So, here are some of the 2024 digital marketing trends you want to be considering for your strategy:
6 digital marketing trends you want to know about
1) AI (artificial intelligence)
Marketers have come to understand that ChatGPT and other AI tools aren’t the all-knowing, all-powerful things we believed they once were. They have their flaws and their limitations – but where they fall short, we come to the rescue. Yay, humans.
Well-known AI tools like ChatGPT have had a huge decrease in traffic over recent months, and that’s not down to guilt from us complaining that artificial intelligence was stealing our jobs.”
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