Four Steps to Designing Content Marketing Strategy Measurement
Content marketing strategy measurement can help you identify content that needs improvement and content that is performing well.
Search Engine Journal contributor Robert Rose has published an article featuring four steps to designing the content marketing strategy measurement.
He says, “Here is the process.
Step 1: Set The Objective
Ensure you create an actual and shareable objective.
Well-articulated strategic objectives capture a mix of how content will deliver value to the business. They also imply or overtly talk about a time horizon— when the success will happen.
Now, you may plan to realize objectives (or not) by the quarter, year, or multiple years. You might have long-term and short-term objectives.
You can figure out the hierarchy of those things.
Setting strategic objectives doesn’t mean they don’t change as the marketplace shifts or assumptions evolve. It just means you can start to time-box them to understand how quickly you need to change.”
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