Generation Alpha, or the cohort of kids born after 2011, have already lived through many unique experiences and challenges that shape their worldview.

Adweek is hosting a webinar ‘The Rise of Generation Alpha: What Marketers Need to Know’ on Tuesday, October 24, 2023, at 1.00 pm EDT.

The Adweek team says, “Get exclusive insights about the developing lives of Gen Alpha from leaders at Paramount. You’ll find out:

  • The four influences having the biggest impact on Alpha’s state of childhood, who they will grow up to be and their life experiences along the way
  • The societal forces shaping what it means to be a parent today, and the relationship parents pursue with their kids
  • Tactical ways for brands to authentically connect with a new generation of kids”.

The Rise of Generation Alpha: What Marketers Need to Know

Adweek

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