Successful marketing requires teamwork. People having a variety of experiences can strengthen the marketing process and achieve the set goals. Content Marketing Institute contributor Robert Rose has published an article highlighting seven core roles of a content marketing team. He says, “Don’t see these roles as a new head count, though for some companies, they may be. Rather, look at these roles as categories of different activities performed by specific members of your team – even if that team is just you. 1. Chief content officer (aka director of content marketing or program director) Most... [...]

Consumer behavior is transforming at an extremely rapid pace and it can be a challenge to keep up. Adweek is hosting a webinar ‘Winning the Shopper Journey: From Choice to Checkout’ on Thursday, September 21, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from experts at Vericast, who will reveal new consumer research and uncover strategies to drive effective and creative marketing approaches for 2024. You’ll find out: The real drivers of consumer choices, from health priorities to dining preferences What consumers expect from brands, including things like privacy and social... [...]

Copyblogger has published the latest podcast episode ‘From Clueless to Successful: Charles Miller’s Journey of Learning and Growth’. The Copyblogger team says, “In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles’ journey into the world of online writing and how he discovered his passion for it. Charles shares his origin story, highlighting his initial interest in e-commerce and his pursuit of self-employment.” [uix_video width=’560′ height=’315′... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Forecasting’ featuring Tom Mansell. Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI. MOZ  [...]

We have had tech problems with our server for the last several days and you probably didn’t see the announcement for yesterday’s webinar about Profit Singularity Breakthrough. They were explaining their process for affiliate marketing that, they say, has been used profitably by many of their students. The background of the webinar is this. Mark Ling and his partners, Rob Jones and Gerry Cramer have pioneered a new method that has made a group of ordinary people they mentored over a quarter billion dollars (and counting) with zero experience. These students learned their lessons well,... [...]

This is a reminder for the Adweek webinar to be held on September 13, 2023.  Adweek is hosting a webinar ‘Do You Have a Mid-Funnel Content Strategy? Conversions Don’t Happen in a Vacuum’ on Wednesday, September 13, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover the top mid-funnel content marketing strategies for success from Erin Tye, Nativo’s director of content insights and innovation. You’ll find out: How to identify the best mid-funnel content strategy for your campaign Production tactics to optimize branded content for conversion Test-and-learn strategies for... [...]

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience, enabling you to refine strategies, optimize resources, and maximize ROI. Search Engine Journal is hosting a webinar ‘7 Key Metrics In Measuring Content Effectiveness’ on Wednesday, September 20, 2023, at 2.00 pm ET. The SEJ team says, “Join Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that... [...]

Watch Google Search Central’s latest video ‘Getting the most out of the URL inspection tool’ to discover useful techniques for using the URL inspection tool. The GSC team says, “Did you know you can explore behind the scenes of URLs with the URL inspection tool? Is the URL indexed, or does the URL have any enhancements? Watch along and discover the “View crawled page,” which gives additional information such as rendered HTML, HTTP Response headers, and more!” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=O_Of94GuC-w’] Google... [...]

Neil Patel has published a new video ‘Project Magi – Google’s Making Big Changes to Search’. He says, “In the fast-paced world of technology and information, Google has long been at the forefront of search engine innovation. From its humble beginnings as a search engine, Google has evolved into a tech giant that touches nearly every aspect of our digital lives. Now, with the unveiling of Project Magi, Google is set to make some groundbreaking changes to the way we search and interact with information online.” [uix_video width=’560′ height=’315′... [...]

Minute Kit AI is a bundle of 7 membership websites complete with lead magnets, automated sales systems, funnels for each (upsells, downsells) – including built-in traffic systems – that are ready to earn you 100% commissions on all sales`. These are 7 complete JVZoo product funnels, filled with $9.97, $27 and $47 offers that you will be selling to digital marketers. And you get 100% commission for each sale. And the whole shebang can be ready on your web server in under one minute. If you ever wanted to profit by selling high-converting digital products, then this may be what you have... [...]