Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. MarketingProfs is hosting a webinar ‘From Overwhelmed to AI-nspired’ on Thursday, September 28, 2023, at 2:00 pm ET. The MarketingProfs team says, “Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share... [...]

Content discovery is the process of finding and consuming relevant digital content online. It’s the process that customers and leads go through when they find and engage with a brand’s content on their website, social media sites, and anywhere else online. Content Marketing Institute contributor Nicole Martin has published an article featuring five content discovery trends to inform your marketing strategy. She says, “Consider these five trends as you finalize your fourth quarter and 2024 content plans: 1. Consumers expect videos for their educational needs, a brand’s products,... [...]

AI Creative Suite was just announced. It can create hundreds of traffic-getting shorts, videos, AI graphics, voiceovers, and chatbots, and do it in minutes using the power of ChatGPT 4. Take advantage of these new capabilities: • Eliminate the need for expensive freelancers. This AI All-in-one Video creator platform does it all. • World class GPT 4 AI App – 7 AI Tools for videos, Shorts, AI Images, Vox, GPT 4 content and chatbots • New App Creates Super Ultra HD Videos, 4K Graphics with SDXL, ultra shorts, GPT 4 Content and Chatbots – in minutes • Launching your own AI business... [...]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Content Marketing Institute is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Wednesday, October 11, 2023, at 2.00 pm EDT. The CMI team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. During... [...]

An AI platform is a technology solution that allows businesses to develop, deploy, integrate, and leverage AI-powered applications. HubSpot contributor Olivia Deng has published an article featuring 19 best AI platforms for marketers and marketing analysts in 2023. She says, “The right AI  platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Best AI Platforms for Marketers HubSpot AI HubSpot Marketing Hub offers AI tools including... [...]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: Reach Your Brand’s Best Audience’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your desired holiday audiences into contextual targets that deliver results from leaders at Fyllo. You’ll find out: How to apply contextual targeting now to secure a cookieless future More effective ways to leverage your loyalty data beyond... [...]

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Digital Marketing Depot is hosting a webinar ‘Everything You Ever Wanted to Know About Data but Were Afraid to Ask’ on Thursday, October 12, 2023, at 1.00 pm EDT. The DMD team says, “Whether you’re a seasoned data professional or new to the field, this webinar will equip you with the knowledge and tools needed to make strategic decisions and optimize your data strategies for tangible business growth. In addition to getting... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Discovering the Brain Science That Drives B2B Buyer Behavior’ featuring Nancy Harhut. George B. Thomas says, “For all of our technological and social advancements, we humans haven’t changed much in how we make decisions—and that includes B2B buyers and buying groups. “We think they’re making these very well-thought-out, well-considered decisions, that they’re making decisions that are the best for their company,” says Nancy Harhut on Episode 563 of Marketing Smarts. “This... [...]

There is a massive opportunity to reach today’s diverse consumers authentically. But it’s not enough to rely on flat demographics—and by making sweeping generalizations, you could be putting your revenue at risk. Adweek is hosting a webinar ‘The State of the Multicultural Consumer: Connect Authentically With AI-Powered Data’ on Wednesday, October 18, 2023, at 1.00 pm EDT. The Adweek team says, “Discover deep multicultural data and real-world examples from Resonate’s just-released report, 2023 State of the Multicultural Consumer, with leaders from multicultural agency... [...]

In today’s digital age, email has become an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms, and verify our identity. It’s the key to our digital footprint. Digital Marketing Depot is hosting a webinar ‘Unleash the Untapped Power of Email Address Intelligence’ on Thursday, October 5, 2023, at 1.00 pm EDT. The DMD team says, “During this webinar, you will learn the significance of email address intelligence in the modern digital landscape and how it can: Drive... [...]