This is a reminder for the SEJ webinar to be held on September 21, 2023.  Search Engine Journal is hosting a webinar ‘Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek’ on Thursday, September 21, 2023, at 11.00 am ET. The SEJ team says, “Join our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success. In this exclusive webinar, you’ll discover the benefits of this movement and gain insights into successful transitions to a four-day workweek. You’ll learn how... [...]

Sean Donahoe launched his Yellow Brick Formula Live Masterclass yesterday. The launch only lasts a few days since the actual class starts Monday. Yesterday’s introductory training was big: big attendance, big ideas, and big opportunity. In marketing, there an important term, Unique Selling Proposition (“USP”). It’s what makes your offer different and unique; why people should choose your offer. For Yellow Brick Formula, the USP is this: You don’t have to master a dozen skills or spend hours stuck to your screen. This method is all about one skill. Master it and say... [...]

Advertising plays a vital role in sales growth. It helps companies reach the right audience. HubSpot has published ‘How to Make an Ad: A 15-Step Guide‘. AJ Beltis says, “To make your advertising planning easier, use HubSpot’s free Advertising Planning Kit. Included are templates to help you plan and present your ad pitch, schedule your release dates, and inform your stakeholders. We’ve also thrown in an advertising best practices guide to help you choose the advertising method that works best for your business. 1. Choose Your Target Audience When making an ad, you’ll... [...]

Val Wilson and Andy Waring have just released No Hurdles D4U Funnel. Now you can build a list and create an online income without any of the technical hurdles. No HTML, no FTP, no hosting – have your No Hurdles Funnel up and running in a matter of minutes As the name suggests, it’s a “Done For You” (D4U; get it?) Funnel, one that comes with a landing page, a follow up email sequence, and a related affiliate offer (that you are guaranteed approval for). Now there are a lot of ‘Done For You’ funnel products out there, but there are some features to this one that... [...]

Exposure Ninja has published a seven-point article on ‘The Future of AI Marketing: What You Need to Know’. Jess Percival says, “AI marketing comes with many new terminologies that AI-savvy people use in their everyday language…leaving anyone who isn’t up to date on the lingo confused. Here are some of the most common AI terms that marketers will encounter. Generative AI Generative AI is a type of AI that generates new content or data, such as text, images or even video. It uses algorithms and models to learn from existing data (machine learning) and then creates new content... [...]

TV Boss Fire is the 1st (and only) software that lets you tap into an entirely new traffic source for your personal business and do it lightening quick. As millions of global TV viewers cut the cable cord and switch to streaming TV, billions of advertising dollars are following them. This creates a profit opportunity so huge it only comes around once in a lifetime. For decades, advertisers pumped a lot of money into cable TV ads. Now they’re jumping to on-demand TV, because that’s where the viewers are. This creates the opportunity for you. Within just hours, you can potentially be in front... [...]

Digital Marketing Depot has published the ‘Organic Website Traffic Industry Report 2023’. The DMI team says, “Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 and beyond by seeing how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. This report is a snapshot of the SEO landscape and organic benchmarks by industry for 2023.... [...]

This is a reminder for the Adweek webinar to be held on September 21, 2023.  Adweek is hosting a webinar ‘Winning the Shopper Journey: From Choice to Checkout’ on Thursday, September 21, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from experts at Vericast, who will reveal new consumer research and uncover strategies to drive effective and creative marketing approaches for 2024. You’ll find out: The real drivers of consumer choices, from health priorities to dining preferences What consumers expect from brands, including things like privacy and social responsibility Consumers’... [...]

Content Marketing Institute has made available the replay of its webinar ‘Embracing the AI Revolution: How to Master it for Content & Video Marketing’. The CMI team says, “Join content marketing, video and AI expert, Melissa Francois, to discover: Latest trends and data around AI’s impact on the marketing landscape. How AI can revolutionize your communications, content and video marketing efforts. How to integrate ChatGPT into your video and lead generation efforts. Do’s and don’ts of using ChatGPT. Concrete use cases for marketing, social media, and communications... [...]

Short-form video content is increasingly important on social, but many companies are scrambling to crack this format while proving ROI. Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT. The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out: The impact that entertaining short-form video content has... [...]