HubSpot has published a new guide ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message marketing Effective uses for email marketing that resonate with audiences Paid search ad tactics you’ll be bookmarking And so much more! Digital Marketing For Small Business HubSpot  [...]

We have been telling you about the upcoming training by Sean Donahoe on his Yellow Brick Formula. Over the last week, he has uploaded 3 teaser videos to whet your appetite for this training (They are still available here.) Today, he gives you the details on the process he has used to build this online business for himself and how your can do the same. At 10:00 EDT, Donahoe will be training on how this new online business he has been researching, practicing, and teaching can be a business that will support a family. If you could unlock a strategy that generated 1.2M in just 4 months, that would... [...]

Inbox Zero is a popular email management method aiming to help you keep your inbox organized and free of clutter by responding to or deleting emails as quickly as possible. HubSpot contributor Lindsay Kolowich Cox has published an article featuring useful strategies on getting to Inbox Zero in Gmail. She says, “Here’s how to set this up in Gmail. The Step-by-Step Guide to Getting to Inbox Zero in Gmail Step 1: Prepare for your new inbox layout. To make this whole process work, you’ll need to get rid of the Social and Promotions tabs. (Pro Tip: If you’re worried about getting... [...]

This is a reminder for the Adweek webinar to be held on September 20, 2023.  Adweek is hosting a webinar ‘Measure the Actual Value of Your Influencer Campaigns: Translate Likes and Comments Into Sales’ on Wednesday, September 20, 2023, at 1.00 pm EDT. The Adweek team says, “Discover how to merge affiliate and influencer marketing to achieve optimal ROI from leaders at ShopMy, The Hut Group and Awin. You’ll find out: How likes and comments translate to clicks and sales Why tracking and attribution via affiliate channels can resolve your influencer measurement and ROI dilemmas Ways... [...]

This is a reminder for the Search Engine Journal webinar to be held on September 20, 2023.  Search Engine Journal is hosting a webinar ‘7 Key Metrics In Measuring Content Effectiveness’ on Wednesday, September 20, 2023, at 2.00 pm ET. The SEJ team says, “Join Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked. You’ll learn: The ways to measure your content’s relevancy & depth. Engagement metrics you should be paying attention... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Repurpose Your Old Content’ featuring Ross Simmonds. The MOZ team says, “Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority.” MOZ  [...]

Marketers face an unpredictable future of data scarcity, making it harder for them to derive insights from first-party data sets. Adweek is hosting a webinar ‘ AI Unlocks a New Era of Privacy-Compliant Customer Insights’ on Thursday, September 28, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how these new clean room solutions will usher in a new era of marketing innovation from leaders at Amazon Web Services (AWS) and AdPredictive. You’ll find out: How clean rooms provide critical data protection and control How AI can be used to inform privacy-safe customer insights How... [...]

A sales plan is what outlines your sales team’s objectives and targets, as well as the steps, budget, and tools needed to get you there. Similarweb content marketing expert Leah Messenger has published a ‘How to Build a Sales Plan: The Step-by-Step Guide’. She says, “Creating a robust sales plan is really handy to anyone that works in sales. It helps everyone see the big picture, get aligned on goals, and understand their role in achieving them. When you take the time to craft a sales plan, you will: Create a clear and accessible reference to understand company and sales-specific... [...]

This is a reminder for the Adweek webinar to be held on September 19, 2023. Adweek is hosting a webinar ‘The Secret to Better, Faster Personalization: Unlock Growth and Boost ROI’ on Tuesday, September 19, 2023, at 12.00 pm EDT. The Adweek team says, “Chris Hay, CTO of IBM iX, Dries Buytaert, CTO of Acquia, and Jake Athey, VP of product marketing at Acquia, will look into the challenges companies face when personalizing digital experiences, and how to meet ever-higher customer expectations. You’ll find out: How to enhance customer experiences with data The power of personalization... [...]

This is a reminder for the MarketingProfs webinar to be held on September 19, 2023. MarketingProfs is hosting a webinar ‘How B2B Brands Grow: The Science of Marketing Effectiveness’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarTech team says, “In this webinar, Ty Heath, director of market engagement at the B2B Institute, shares those findings and reveals how you can successfully use them to grow brands (and your career), gain market share, and increase sales. Join us to learn how to: Make your brand top-of-mind by creating brand awareness in relevant buying situations Create... [...]