Landing pages are important because they help increase conversion rates and lower cost-per-acquisition. They are focused on a single goal, which matches the intent of the ad or email visitors clicked on to reach the page.

Search Engine Journal contributor Annabelle Nyst has published an article featuring 30 best landing page examples of 2023.

She says, “In this article, we’ll touch on what landing pages are and how to optimize them before looking at 30 examples of well-crafted landing pages from various brands.

30 Examples Of Great Landing Pages In 2023

1. Netflix

Let’s start with a remarkable homepage from a household name: Netflix.

It makes it extremely easy for users to complete the goal of the page: entering their email address to get started with a Netflix membership.

Why It Works:

  • A single field form above the page fold makes getting started with Netflix seem like a breeze.
  • The copy is succinct, states the brand’s value proposition, and makes it clear you can cancel anytime.”

The 30 Best Landing Page Examples Of 2023

Search Engine Journal

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