Five Highlights from Content Marketing World
Content Marketing World, hosted by Content Marketing Institute, focuses on marketing. The 2023 event was held in Washington, DC from September 26–29.
CMI has published an article featuring 5 highlights you may have missed at Content Marketing World.
The CMI team says, “Now, content marketing creates a full-scale media operation inside marketing. But for that to happen, businesses must recognize the changing roles and responsibilities traditional marketers now must perform. Content marketing isn’t their side job or “when-you-have-time” activity. Content is a core piece of the business strategy.
And with that, let’s turn to five highlights from the CMWorld stages:
1. Grow your thinking
Bennie Johnson, CEO of the American Marketing Association, emphasized Robert’s point. He reminded marketers not to get so focused on day-to-day activities that they forget to evolve their thinking and vision. Your ability to stay agile and continuously develop your skillset is your most important role as a marketer.”
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