Is Using Google Analytics A Search Ranking Factor? [Answered]
Google Analytics is a web analytics service that tracks and reports website traffic and mobile app traffic and events. It was launched in November 2005 after Google acquired Urchin.
Search Engine Journal contributor Vahan Petrosyan has published an article answering the question ‘Is Using Google Analytics A Search Ranking Factor?’.
He says, “In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages.
Some marketers hypothesize that these factors include metrics such as time on page, organic click-through rate, bounce rate, total direct traffic, percentage of repeat visitors, etc.
That makes sense because those are the metrics marketers are familiar with and understand to represent the interactive data Google may be looking for.
Marketers may also notice a correlation between the metrics improving as their position in the SERP improves.”
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