Digital Marketing In 2023: The Ultimate Guide [Guide]
Digital marketing, also known as online marketing, is the use of digital channels to promote products and services to consumers.
Forbes has published ‘Digital Marketing In 2023: The Ultimate Guide’.
Janette Novak and Nikita Tambe say, “Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet.
According to Statista, there are more than 1.2 billion internet users in India alone, and that number continues to grow. As digital usage increases, so will opportunities for digital marketing. But digital marketing isn’t just important because internet usage is so high; it’s vital because digital marketing techniques produce exceptional results.
In a recent Nielsen survey of marketers, 62% of participants reported that digital spending on social media marketing was either extremely or very effective for them. Search marketing and online/mobile display marketing each earned 57% high-to-very effectiveness ratings, while online/mobile video earned 58%.”
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