Eight Tips to Create Attention Grabbing Headlines
The headline of your article or blog posts needs a lot of work. It should appeal your target audience so that desired actions can be achieved.
Content Marketing Institute contributor Olesia Filipenko has published an article featuring useful strategies for writing great headlines.
She says, “By answering yes to these eight questions before publishing, you can ensure your high-quality, catchy headline will attract readers, viewers, and listeners. As a bibliophile, I use examples from bestselling books and some marketing-related content.
1. Does the headline promise a benefit to the audience?
The best headline solves problems or helps the audience achieve a desired goal. They convey the relevance and indicate the value the consumer will gain.
For example, this article from CMI advises on SEO-related content and design. It could have used a label headline: Graphic Design Tools and Techniques. That tells the reader what the content is about.”
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