Content Marketing Institute has published a new video ‘What AI Adds to Ads’.

The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.

A new Reuters article illustrates how AI can help marketers create paid media campaigns at a lower cost and greater scale. But Robert Rose says what the machine-generated ad examples really prove is that human ideas and creativity are irreplaceable, no matter how AI factors into your marketing processes.

So what do you think? What’s the best way to use AI in content marketing – as a creative assistant or a production powerhouse? Let us know in the comments.”

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Content Marketing Institute

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