Why Are Marketing Trends Important? [Answered]
Marketing trends are activities or strategies that brands put into practice to stay relevant in their industry. Trends are usually inspired by the latest technology or the changing needs of consumers, and they help brands stay up to date while trying new things.
Similarweb contributor Monique Elli has published an article answering the question ‘Why Are Marketing Trends Important?’.
Elli says, “When you’re truly at the forefront of marketing trends, you’re not just keeping up with competitors, you’re setting the pace.
Your brand could become the benchmark that sets a new industry standard and helps shape the future narrative.
Let’s use Glossier as an example. The beauty brand leveraged the growing power of social media and community-driven marketing to break the boundaries of the traditional beauty industry.
Instead of relying on celebrity endorsements and print media, Glossier owned user-generated content and used it to build a community around their products, transforming their customers into an army of brand ambassadors.”
Comments are closed.
