A landing page is a standalone web page that’s designed to persuade users to take a specific action. They are created for marketing or advertising campaigns.

MOZ has published the latest episode of the Whiteboard Friday video ‘Making Industry Landing Pages Engaging for B2B Companies’ featuring Jason Dodge.

The MOZ team says, “The root of your industry landing page at the end of the day should be sales enablement. So from a marketing perspective, it shouldn’t be going out to create an industry page that is just strictly purpose built to generate traffic from a search perspective, because you can’t get hung up on the actual volume. Keyword volume and your typical keyword research process isn’t really going to matter here.”

MOZ

Sharing is caring