Boost email engagement with color psychology [Video]

Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract more customers.

AWeber has published a new video ‘Boost email engagement with color psychology’ featuring useful tips on improving email engagement.

The AWeber team says, “There are so many different ways you can use colors in your emails – background, call to action, links, and images – and the cumulative effect of those colors says something about you and your content. So how are you using colors? Do you use the email template default colors? Do you pick your favorite colors? Or do you stick with your brand colors? If you’re not thinking about the colors you use in your emails – it’s time.”

AWeber