Programmatic SEO is a search engine optimization (SEO) strategy that involves creating and publishing a large number of web pages at once. The goal is to help a website drive more traffic and increase revenue by making relevant pages easily accessible to potential customers.

Semrush has published an article explaining programmatic SEO and how to use it.

The Semrush team says, “Programmatic SEO has a different approach than regular SEO. But pSEO is a legitimate way to get more traffic and conversions alongside your regular strategy.

Here are some of the advantages of Programmatic SEO:

  • Web pages are easy to scale once you build your landing pagetemplate
  • You can target full categories of keywords and rank for all available searches with one effort
  • Targeting low-competition keywords and ranking on Google increases your search visibility
  • The more visibility and search traffic you get, the more likely you are to build backlinks
  • Aiming at audiences that are ready to buy can result in more sales.”

Programmatic SEO: Create Thousands of Web Pages That Convert

Semrush

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