Segmenting Your Subscribers [Guide]
Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time.
AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation.
The AWeber team says, “By segmenting your list, you can address relevance, make sure that your emails are true to your original offer and give subscribers only the information that they expressed interest in receiving.
In This Report, You’ll Learn:
- What to send to people who opened specific messages
- Why to send based on who clicked certain links
- How to segment customers from prospects
- What to send to subscribers who haven’t responded to ANY recent message
- What to give people who provided contact preferences at sign up”.
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