SEJ Highlights Ranking Factors That Changed In 2023
Ranking factors in SEO can relate to a website’s content, technical implementation, user signals, backlink profile, or any other features the search engine considers relevant.
Search Engine Journal contributor Shannon Phelps has published an article featuring the ranking factors that changed in 2023.
She says, “There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize.
Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series of technical signals into one “page experience” evaluation – but it also doubled down on content standards, adding “experience” to expertise, authoritativeness, and trustworthiness (E-E-A-T).
As a result, it’s become even more complicated to determine what currently is – and is not – considered a ranking factor in Google’s algorithms.
So, how do you know which factors truly impact webpage rankings these days?
And how can you plan your SEO strategy amidst all the confusion?”
Comments are closed.
