SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings.

Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’.

The DMD team says, “This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to:

  • Understand the marketing benefits of SEO A/B testing
  • Utilize data and analytics to make informed decisions and cut through the noise of seasonality, Google updates, and other site changes.
  • Discover industry-specific SEO testing examples
  • Know how to run SEO A/B testing
Learn how you can build a more data-driven and scalable approach with SEO A/B testing so you can keep pace with competition, increase your confidence in making riskier/larger website changes, and work more efficiently with engineering.”.

SEO A/B testing: The secret to increasing your organic search traffic

Digital Marketing Institute

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