Are Tech Marketers Falling Into a Value Gap? [Video]
A value gap is the difference between the value a consumer receives from a product or service and the price they pay for it. It’s a measure of how much value a company is delivering to its customers, compared to the cost of delivering that value.
Content Marketing Institute has published a new video ‘Are Tech Marketers Falling Into a Value Gap?’.
The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Informa Tech’s newly released Trust In Marketing Index finds B2B consumers largely trust the content they receive. Yet, they’re often disappointed by its value and how they’re targeted afterwards. Robert Rose says better gating practices and more specific, detailed information can drive greater satisfaction on both sides. Here’s why.”
[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=hx1vwQ8nOyY]Comments are closed.
