SEJ Highlights Five Marketing Principles for SEO Effectiveness
SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly.
Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance.
He says, “In this post, I’ll cover five essential marketing concepts that not only complement but can redefine and elevate your search performance.
1. 3Cs Research
3Cs research is a foundational aspect of marketing that can be leveraged to enhance your organic strategy.
It means building a deeper understanding of your company, your customers, and the overall category or industry.
Let’s delve into each of these areas and explore their relevance for SEO.
Company Research
What It Is
Company research is about understanding your business (or your clients’ business) inside out. It should dig deeper into your internal understanding of:
- Objectives – What you’re trying to achieve as a business, and how marketing can support.”
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