The Ultimate Guide to Account-Based Marketing (ABM) [Guide]
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on a set of target accounts within a market.
HubSpot has published ‘
Kristen Baker says, “ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s journey and tailoring all communications, content, and campaigns to those specific accounts — you’ll see greater ROI and a boost in customer loyalty.
In this post, we’ll take a look at the benefits of account-based marketing and how to create an ABM strategy. But first, let’s review its relationship with another important strategy: inbound marketing.
Account-Based Marketing and Inbound Marketing
Batman and Robin. LeBron and D-Wade. Peanut butter and jelly. Arguably some of the strongest partnerships ever to exist 💪. These dynamic duos are forces to be reckoned with.
Similarly, when paired, account-based marketing and inbound marketing have the power to make waves (the good ones) for your business.”
Comments are closed.
