How to Design a Logo [Guide]
A well-designed logo builds trust by validating your professionalism and gets people to stick around. A good logo should be relevant to the company it is representing. It should identify with the business plan and be appropriate to the operating niche.
HubSpot has published a new guide titled ‘How to Design a Logo’.
Rachel Begg says, “When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas, and your company’s ethos.
Types of Logos
With millions of logos worldwide, you may be surprised that they all fit into one of seven main categories.
Each logo type has its characteristics, strengths, and weaknesses, so choose the variety that best aligns with your brand values and goals when designing your logo.”
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