Brand entity SEO is a crucial aspect of SEO that requires marketers to target both humans and machines. The goal of SEO is to ensure that searchers discover and choose a brand.

MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz.

The MOZ team says, “Why is this important, you might ask. It’s because Google has broken away from the rigidity of ranking URLs to the flexibility to grant visibility to entities based on relationships in the Knowledge Graph. This is what connects and contextualizes all things, products, places, people, events, and brands. This is what heavily influences if and how a brand is recommended to your audience in search including SGE as well as Bard, shopping, discover, news, maps, or any other Google service based on the facts it knows about the brand entity and the strength of the connection to the topic and the user.”

MOZ

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