How Artificial Intelligence Is Impacting SEO [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers.
George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”), then Episode 565 of Marketing Smarts should come as a breath of fresh air.
In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new.
“With ChatGPT, all of a sudden everyone is like, ‘AI came out of nowhere, now it’s taking over SEO and we’re all going to be replaced,’ but AI has been in SEO on the Google side for a very long time,” he says. “They’ve been building those components into their algorithm for a long time now, between Bard and semantic match, and all these different components.”
It’s clear at this point, he explains, that AI is good at some things and not so good at other things, and it’s best to educate yourself on which is which.”
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