Investors Trust Marketing, Not Marketers? [Video]

The global digital marketing market was estimated to be worth around USD 321 billion in 2023. It’s expected to grow at a compound annual growth rate (CAGR) of approximately 13.1% between 2024 and 2032, reaching a value of around USD 671.86 billion by 2032.

Content Marketing Institute has published a new video ‘Investors Trust Marketing, Not Marketers?’.

The CMI team says, “The content and marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Financial analysts say the strength of “brand and marketing” is the most important factor in investment appraisals, according to new research from the Institute of Practitioners in Advertising and Brand Finance. Yet, 52% also say they would view a company cutting its marketing spend as a “positive cost-saving measure.” What gives? Robert Rose’s analysis is that the C-Suite trusts brand marketing but not the marketers who build it.”

Content Marketing Institute