LinkedIn Ads can be a powerful tool for businesses of all sizes as they offer many benefits like reaching a professional audience, driving conversions, optimizing advertising budgets, and more.

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know’ featuring AJ Wilcox.

George B. Thomas says, “If you’re intimidated by the wide world of LinkedIn advertising but you want to explore it, this podcast is for you. If you’re already advertising on LinkedIn but you need some guidance on more complicated targeting sequences, this podcast is also for you.

Host George B. Thomas and guest AJ Wilcox leave no stone unturned in Episode 564 of Marketing Smarts, talking best ad formats, budgeting, user behavior, and even what boxes you should check or uncheck when doing target advertising—which is a necessity, AJ says.

“When you run Meta campaigns, if you just take the default all the way down, you’re probably going to do OK. It’s what I would call a ‘kind’ platform. LinkedIn is not kind. There are three things that are automatically selected for you that are not in your best interest.”

There are also some surprises, like AJ’s initially inexplicable love for text ads. They have a low clickthrough rate and they aren’t very versatile, so what gives?”

LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

MarketingProfs

Sharing is caring