Black Friday marketing is how businesses promote their deals on the day after Thanksgiving. It’s an opportunity for brands to boost sales, engage customers, and strengthen their brand presence.

AWeber contributor Kaleigh Moore has published an article featuring five Black Friday marketing ideas.

She says, “Let’s look at some effective strategies and examples you can use to stand out when Black Friday competition is in full force.

Capitalize on holiday gift-giving

Yes, the holidays are the season for giving.

But something else happens when we start shopping with others in mind:

We shop for ourselves, too.

One survey found that almost 7 out of 10 Americans plan to shop for Black Friday and Cyber Monday sales. 50% of those shoppers report spending the most on gifts. But another 30% say they’ll shop for necessities for their home or family.

Given that in 2022, holiday sales grew to $936.3 billion, this becomes the ultimate point-of-purchase marketing opportunity.”

Black Friday marketing ideas: how to stand out during the holiday noise

AWeber

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