How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World’ featuring Kristen Habacht.
George B. Thomas says, “Episode 566 of Marketing Smarts is all about making the little moments count.
“All these moments, especially when there’s data transfer or information transfer that suddenly feels to somebody like, ‘I already did this.’ Every time you lose those little moments, it eats away at your credibility, eats away at your brand experience,” says episode guest Kristen Habacht, CRO at Typeform.
A customer journey can be seen as a series of micro-moments, and every one of those has to have an engaging, human quality to it—or you risk losing the customer. Even if the rest of your campaign is flawless, that one moment—whether a phrase clearly written by AI or a request for information the person has already given—can kill the whole thing.”
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