Social media ROI is a metric that measures the value of social media activities compared to the investment made. It’s a measure of spending versus value.

HubSpot has published a new video ‘How To Measure Social Media ROI’ featuring five tips to improve it.

The HubSpot team says, “Are you struggling to measure your Social Media ROI? Stop guessing and start knowing with our 4 proven tips that will help you measure the effectiveness of your social media campaigns. In this video, we cover everything from expense tracking and revenue attribution to sentiment analysis and conversion rates. Learn the ROI formula that will reveal how profitable your campaigns are. This is a must-watch if you’re investing time and money into social media marketing. Click below to sign up for our FREE Social Media Marketing Course that dives deeper into calculating ROI. Don’t forget to subscribe and hit the bell for more actionable insights!”

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HubSpot

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