HubSpot Lists 10 Affiliate Marketing Trends for 2024
Affiliate marketing is a marketing model where third-party publishers promote a company’s products or services and receive a commission for each sale they make. The commission is usually a percentage of the sale price or a fixed amount.
HubSpot contributor Lauren Mohr has published an article featuring
She says, “There’s no denying that affiliate marketing is a thriving industry with a bright future. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024.
Let’s get into it.
Top Affiliate Marketing Trends, According to Experts
1. AI will change the affiliate marketing game.
“As AI continues to permeate this field, we can anticipate a more focused and strategic approach to increase performance partnerships,” says Lee-Ann Johnstone, Founder of Affiverse.
Lee-Ann continues, “New AI-driven affiliate matching already exists on various networks, streamlining outreach and recruitment efforts, reducing the labor-intensive nature of program management to support faster growth.”
Automation capabilities within affiliate platforms include:
- Identify and analyze potential partners and their audiences.
- Accept or decline affiliate applications based on a set of criteria.”
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