Social Media Marketing: The Ultimate Guide [Guide]

HubSpot has published ‘Social Media Marketing: The Ultimate Guide’ featuring useful tips on lead generation, boosting conversions, and increasing brand awareness.

Kristen Baker says, “Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.

Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities.