The Local Business Content Marketing Guide [Guide]
Local content marketing refers to creating and sharing relevant, valuable, and informative content that resonates with your target audience within your local community.
MOZ has published ‘The Local Business Content Marketing Guide’ featuring ideas, inspirations, tutorials, workflows, best practices, and real-world examples.
Miriam Ellis says, “This guide was written specifically for local business owners and marketers at the small to medium business level. It is also meant for SEO and marketing agencies with local business clients. It teaches a multi-faceted approach to local business content marketing through the understanding that the umbrella term “content” comprises everything from text to video to images to audio media.
Something as small as the text on a button or a quick answer to a question on your Google Business profile is content. And something as huge as the decision to launch a local podcast for your community can be part of your business’s content strategy, too. Local business owners become publishers the moment they step online, and this guide is for anyone who wants to know what to write, photograph, film, record and promote.”
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