Can Adobe’s Content Credentials Conquer Deepfakes? [Video]
Content Marketing Institute has published a new video ‘Can Adobe’s Content Credentials Conquer Deepfakes?’.
The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose.
Adobe has announced the launch of Content Credentials, a capability that displays the provenance of visual content. Developed through open-source technology, it uses a watermark-like “pin” to reveal data such as who created the image, what tools were used to produce it – including AI – and how much editing it went through. Robert Rose sees it as a giant leap towards greater content transparency but wonders how easy it will be for marketers to incorporate it into their content management processes. ”
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