Everything You Need to Know about SERP Volatility
SERP volatility is the degree of fluctuation in search engine rankings. It refers to the changes and fluctuations in search engine rankings over a period of time
Search Engine Journal contributor Winston Burton has published an article explaining SERP Volatility.
He says, “There are a bunch of different tools to measure SERP volatility, which are listed below.
Mozcast is one of my favorite tools to look for SERP volatility.
It has a weather report showing how turbulent the Google algorithm has been over the last 90 days. The hotter and stormier the weather is, the more unpredictable the SERPs have been.
One of the things I admire about this tool is that it is free and has been for a very long time.
Semrush Sensor is also one of my favorite SERP volatility tools. I love the visualization and how you can switch between mobile and desktop, countries, and categories, and compare different SERP features like Featured Snippets, instant ads, etc.”
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