Social commerce is a type of e-commerce that allows customers to buy and sell products directly through social media platforms.

HubSpot contributor Katrina Kirsch has published an article featuring 81 social commerce stats marketers should know in 2023.

She says, “Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business.

General Social Commerce Stats

  1. 27% of consumers prefer to discover new products through social media over any other channel. (HubSpot)
  2. 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. (HubSpot)
  3. 67% of consumers have already bought through social media platforms. (Wunderman Thompson, 2023)
  4. 53% of global consumers say they intend to shop more through social platforms in the future. (Wunderman Thompson, 2023).”

81 Social Commerce Stats Marketers Should Know in 2023

HubSpot

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