Tech Alone Can’t Align Content Planning [Video]
Content planning is the process of organizing content creation to achieve specific goals. It involves identifying the target audience, conducting research, choosing the type of content, etc.
Content Marketing Institute has published a new video ‘Tech Alone Can’t Align Content Planning’.
The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. According to new research from Forrester and tech provider Opal, only 1% of marketers say content planning is seamlessly aligned across their organization, and 77% blame siloed operations for the strategic disconnect. Opal concludes that the solution is to implement better collaborative technology. But while Robert Rose acknowledges the study findings are accurate, he argues that no technology can solve for the absence of a process. ”
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