Local content marketing refers to creating and sharing relevant, valuable, and informative content that resonates with your target audience within your local community. MOZ has published ‘The Local Business Content Marketing Guide’ featuring ideas, inspirations, tutorials, workflows, best practices, and real-world examples. Miriam Ellis says, “This guide was written specifically for local business owners and marketers at the small to medium business level. It is also meant for SEO and marketing agencies with local business clients. It teaches a multi-faceted approach to local... [...]

This is a reminder for the Adweek webinar to be held on October 24, 2023.  Generation Alpha, or the cohort of kids born after 2011, have already lived through many unique experiences and challenges that shape their worldview. Adweek is hosting a webinar ‘The Rise of Generation Alpha: What Marketers Need to Know’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The Adweek team says, “Get exclusive insights about the developing lives of Gen Alpha from leaders at Paramount. You’ll find out: The four influences having the biggest impact on Alpha’s state of childhood, who they will... [...]

This is a reminder for the DMD webinar to be held on October 24, 2023. AI-powered marketing uses artificial intelligence (AI) to make automated decisions based on data collection, analysis, and observations of audience or economic trends. Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However,... [...]

Earlier this month, the WordPress development team released version 6.3.2. They have made improvements that will be welcome to all webmasters who manage a WordPress site. When you upgrade, your site will be faster. It will be more secure. You will have several new facilities that will make it easier to manage your site and add new content. Many of the new features inly apply to the modern block-oriented admin interface. If you are still using the classic editor, you won’t get benefit from them, but you will still get the security and speed improvements.(At IM NewsWatch we are split, one editor... [...]

We managed to get you an invite to the “Early Access” Simpler Traffic Workshop on Monday (tomorrow). This unique method of getting $100,000’s worth of traffic for any offer in any niche – for free – is changing the way major marketers and advertisers think about their traffic strategies. Our readers have the opportunity to discover the revolutionary Simpler Traffic method 24 hours before the general public and, while in the workshop, to get acess to something special they are releasing. It’s in limited supply and high demand so first come, first served. In the Workshop, you’ll discover: ➤... [...]

HubSpot has published ‘Social Media Marketing: The Ultimate Guide’ featuring useful tips on lead generation, boosting conversions, and increasing brand awareness. Kristen Baker says, “Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on. Facebook... [...]

When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted... [...]

MarketingProfs has made available ‘From Overwhelmed to AI-nspired’ webinar on-demand. The MarketingProfs team says, “Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share their experiences and challenges... [...]

Simpler Traffic is a life saver. You are likely to think that’s a strange claim for a marketing system to make. After all, have you ever heard of a traffic method being so powerful it can beat UCLA medical experts at their own game and even save a life? (literally…) Well, it’s true. Here’s the background and the medical story. Simpler Traffic Blueprint is responsible for driving millions of sales online and nobody except a few early adopters knew about it. This new system has 3 distinct steps… … known as “The 3 P’s Of Free Traffic” (By the way, The Free Simpler... [...]

Keyword cannibalization is an SEO issue that occurs when multiple pages on a website target the same keyword(s). This can confuse search engines and result in lower search engine rankings. The latest The SERP’s Up SEO podcast episode is titled ‘What’s the real deal with keyword cannibalization’. The WIX SEO Hub team says, “Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can... [...]