Is Speed, Not AI Technology, the Real Enemy in Marketing? [Answered]
Artificial intelligence (AI) can help marketers improve the customer experience, increase engagement rates, and increase conversion rates.
Content Marketing Institute contributor Robert Rose has published an article answering this question ‘Is Speed, Not AI Technology, the Real Enemy in Marketing?’.
He says, “Today, you rely more and more on technology – generative AI, content automation, digital asset management, performance tools, etc. – to execute and measure better content efforts. You are now encouraged (warned, really) to get good at technology or else.
But what does “get good” at technology even mean? Faster? Better?
Many value propositions of technology solutions seem to be about “empowerment.” You often see vendors pitch it as the primary benefit: “Our solution will empower marketers to _____________.” They fill in the blank with the marketing activity for which you are responsible. But whatever the activity, “empower” almost always means “do it faster than before.”
Technology brings speed and cynicism
The drive for speed and automation is terrible. Recent research finds marketers increasingly cynical about their ability to do anything other than deal with the fundamental changes in media and marketing technologies.”
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