It’s been an exciting year in the streaming video advertising space, and YouTube has been the focus of many conversations.

Adweek is hosting a webinar ‘Key YouTube Strategies for 2024: Insights From a New Study of Agency Leaders’ on Thursday, November 9, 2023, at 1.00 pm EST.

The Adweek team says, “From brand suitability questions to YouTube’s status as a CTV platform and supporting diverse creators, there’s a lot to unpack. How are recent innovations at YouTube changing how ad agencies and brands use the platform to drive results?

Get answers to this question and others from Tamara Alessi, CEO of Mediaplus Group, Jessica Goon, CMO of Tate’s Bake Shop and Matt Duffy, CMO of Pixability, who will share results from a soon-to-be-released study of media agencies. You’ll find out: 

  • How advertisers are addressing brand suitability challenges on YouTube and balancing that with campaign performance goals
  • How brand and agency leaders predict their spending on YouTube and CTV will change in 2024
  • Platform changes that could have a big impact on how brands represent themselves on YouTube in 2024, including shifts in how they can advertise to diverse communities”.

Key YouTube Strategies for 2024: Insights From a New Study of Agency Leaders

Adweek

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